Marketing Considerations: Develop a Vision

Marketing Considerations: Develop a Vision

As you contemplate your practice marketing and advertising plan for the year, it is important to first develop a vision for your practice. The vision can be as simple as a few statements on paper, but it is an important first step in creating a marketing plan. Without a vision, determining objectives and effectively developing a strategy can be difficult.

What experience does your practice deliver to the community – clinically and personally to patients?
Do you feel your community perceives your practice that way?
Does your brand (logo/website/print materials) effectively communicate that experience?
Is your brand being consistently presented online and offline to your market to engage patients?

Answering these simple questions goes a long way to bring clarity to developing a marketing strategy for the practice.